Apple sells 2 million new phones, sets early order record
Demand for Apple Inc’s new iPhone 5 has exceeded initial supply as the company booked 2 million orders in one day and pushed the delivery date for some preorders to next month.
Apple said on Monday that it would deliver most preordered phones as planned by Friday, the first day of delivery, but many would not be available until October.
It is not unusual for Apple products to sell out the first day. Last October, the company booked 1 million orders for the previous iPhone, the 4S, in the first 24 hours. That beat Apple’s previous one-day record of 600,000 sales for the iPhone 4.
