Bangla New Year is knocking at the door. So, elaborate preparation is underway to welcome 1424 of the Bangla calendar.Over the last one week or more, mobile phone users have been flooded with SMSs from fashion houses, retail chains and restaurants offering special incentives and discounts to increase sales before Pahela Baishakh celebration.
Bangla New Year is knocking at the door. So, elaborate preparation is underway to welcome 1424 of the Bangla calendar.Shops at large malls in Dhaka have been adorned with colourful, decorative festoons to draw customers’ attention.
his is a big festival after Eid and people buy clothes and accessories to celebrate it. We are no exception,” said Zeenat Rehenuma, a housewife from the capital’s New Eskaton area, after she had bought clothes for her son, husband and relatives.
Her family spends a good amount of money on gifts ahead of Pahela Baishakh, she said.
“I also get gifts from my relatives. It has become a tradition.”
Zeenat is one of many who have been buying clothes and other lifestyle products for several years ahead of the biggest carnival of the nation, thanks to marketing campaigns by local fashion boutiques, rising income and growing public interests in sharing joy and festivity.
Once known for Halkhata or opening new books of accounts by businesses on the very first day of Bangla calendar year, the festival has gradually become a celebration for all since it stands out as an identity for Bangalees to be proud of.
Info: www.thedailystar.net
